Sentiment Analysis and Natural Language Processing for Marketing

Introduction to sentiment analysis in NLP Instead, it is assigned a grade on a given scale that allows for a much more nuanced analysis. For example, on a scale of 1-10, 1 could mean very negative, and 10 very positive. Rather than just three possible answers, sentiment analysis now gives us 10. The scale and range is determined by the team carrying out the analysis, depending on the level of variety and insight they need. Sentiment analysis has moved beyond merely an interesting, high-tech w...
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The March of Chatbots into Recruitment: Recruiters Experiences, Expectations, and Design Opportunities Computer Supported Cooperative Work CSCW

Using Chatbots within Recruitment In the post-pandemic job market, AI-based intelligence is just what recruiters need to attract top talent quickly. It provides valuable insights and data-driven action plans to improve the overall hiring experience. It also provides valuable insights into employee sentiment and engagement. Responsiveness to candidate feedback fosters a more agile and candidate-centric recruitment process. Talking with candidates on messaging comes with another embedded benef...
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